Vanillaroma Re-Design

Design Objective
Develop a cohesive visual identity for Vanillaroma, the world’s first vanilla-scented air freshener. While its signature crossed vanilla beans and blooming vanilla orchids have been refreshed several times since 1984, the mark had never evolved into a fully realized logo with a comprehensive identity system. This redesign introduced the brand name into the logo for the first time, pairing hand-painted watercolor strokes with the classic scent mark to evoke a crafted, artisanal feel. The result creates a more authentic, small-batch aesthetic that elevates Vanillaroma’s story and grounds it within the brand’s modern focused design direction, establishing a versatile framework for consistent branding across all Little Trees’ product lines.